The engagement surveys had a very good demographic distribution in a number of ways:
Although there were larger number of confirmed males than females, males still accounted for less than 50% of the answers. We also apparently found the first person in recorded history that is part of the “white” gender.
White/Caucasian was clearly the leader among ethnicities. African-Americans account for about 10% of Columbia’s population, and the survey was fairly close to that.
Income and education distribution were very even:
There were more registered Democrats than Republicans, but there were a healthy number of independents. And it would appear a few blasts from the past are making a comeback:
Most people were unwilling to share their zip code, but the ones who answered trended heavily toward 65201, 65202, & 65203:
Our surveys appear to confirm what several other polls have already found: Americans are prioritizing economic issues over social issues and national security.
Economy, Jobs, Health Care, and Education were the clear leaders. The recession has hit many Americans hard, and many are having difficulty finding jobs or having enough money to pay for basic needs. Some standout quotes include:
After earning a BS, it was very difficult to find a job in 2009, now with an M.S., I feel the situation has not changed.
We’ve tried to save our money and put off larger purchases for fear of what may happen in the future.
I work 3 jobs and still don’t have enough money.
I have a 4-year college degree and can’t find a job in my field.
Chronic health problems are hard to afford, even with insurance.
Jobs are hard to find for my children.
I am currently unemployed… I go to MACC because Mizzou charges too much for tuition and books.
No one can make minimum wage and live comfortably.
- Public places where people aren’t rushed work well (libraries, etc.)
- If going to more entertainment-styled venues (like fairs), we may need to have a table set up with a potential prize to get people to fill out surveys (We didn’t have any success at the Boone Co. Fair)
- Seek out politically active groups (Columbia Muleskinners, Columbia Pachyderm Club, etc.)
- Look for people/groups who are active on social media